Online store for the MYCH brand

This is a Ukrainian functional art brand that hand-crafts unique objects and interior solutions from natural materials, embodying the philosophy of quiet luxury. Their works add aesthetics and a special mood to the space, turning into heirloom objects that are passed down from generation to generation.

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Iryna Mych

Founder of the MYCH brand

About the project

MYCH is a Ukrainian object design brand that combines form, texture, and meaning. Our task was to create a website that would not just show objects, but convey the brand's aesthetics, its materiality, and the idea of "quiet luxury.".

We aimed to make the digital space a continuation of the MYCH philosophy: minimalist, light, with an emphasis on objects and expressive photography. The site became not a catalog, but an interface that establishes a direct emotional connection with the brand.

In our work, we focused on a clear structure, smooth navigation, and carefully thought-out presentation of collections. The logic of the pages is built like dramaturgy — from getting to know the brand to delving into the details of each product.

MYCH's philosophy is perfection in details and respect for space. That's why the site is designed to "breathe": no unnecessary elements, only objects, atmosphere, and calm exploration.

Goals and objectives

create a visually clean website that emphasizes the brand's style and philosophy
convey the materiality and shape of products through the large role of photos and smooth navigation
build a structure that logically leads from the brand to collections and specific items
maintain “air” and minimalism even in technically complex sections
maintain constant dialogue with the MYCH team to accurately convey the style

The process of creating an online store for MYCH

We developed a transparent and structured strategy that ensures a clear workflow at each stage. Its main task is to create a website that accurately conveys the MYCH brand style, remains user-friendly, and is ready for further development.

Researching the brand and its philosophy

We analyze MYCH's style, concept, and values to determine the ideal digital presentation of the brand. At this stage, we lay down the main ideas and structure that will become the basis for the design.

Concept and prototype development

We create the structure of the pages, determine the composition, and think through the principles of user interaction with the products. We coordinate user scenarios, which allows us to build the design on a well-thought-out basis.

Design

We design a minimalist interface that focuses on the products and does not overload the user. We pay special attention to fonts, color scheme, animations, and visual content.

Layout and development

We translate design into functional code, provide responsive design and comfortable user interaction. We optimize loading speed and guarantee proper operation on different devices.

Integrations and content filling

We configure CRM systems, analytics tools, and core modules for project growth. We add products and configure their display according to business logic.

Testing and launch

We check the quality of the layout, adaptive design, ease of navigation, site speed, and correct integrations. We prepare for publication and provide support during launch.

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Main site functionality

Collection catalog

Each collection is presented in a dedicated section with large visual blocks that convey its atmosphere and concept. The catalog's organization system allows for a smooth transition from the overall idea to specific items.

General product catalog

All products are presented in a spacious, minimalist grid, with a focus on the photos. The cards are kept light and casual, so that the user can evaluate the shape, material, and style before opening the page for a specific product.

Product page

Individual product pages are designed for detailed viewing: large photos, different angles, textures, materials, as well as a short history of creation. The information is structured for easy perception and does not interfere with the contemplation of visual elements.

Ordering

The purchase procedure is as simple and intuitive as possible: a few steps, a minimalist interface, and no unnecessary forms. This allows you to complete the purchase process quickly, while remaining in harmony with the brand's aesthetics.

Home page

The homepage is the first thing a visitor sees, so it should convey the brand’s mood and emphasize the level of your establishment from the very first seconds. Its main purpose is to create a strong emotional impression, while providing convenient and clear navigation: access to the menu, information about promotions, delivery options, table reservations, and contacts.

We designed the main page so that the user could immediately navigate the site structure, see the main offers and quickly proceed to order or reserve. Visual blocks, high-quality photos and expressive accents add dynamism to the page, while maintaining its lightness and simplicity.

Special attention was paid to the speed of the page and its optimization for smartphones, as most guests come from mobile devices. We took into account the need for adaptive design, placed convenient large clickable elements and ensured comfortable reading of texts to make it as convenient as possible for the user.

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Mobile version

The mobile version of the MYCH website became one of the most important components of the project, as most users discover the brand through a smartphone. The main task was to create an adaptive design that would preserve the aesthetics of object art, minimalism and lightness that are characteristic of the brand.

Every component of the interface has been designed to avoid user overload: readable blocks with a sufficiently large structure, smooth transitions between sections, a logically organized collection structure, and convenient photo browsing. The site is devoid of unnecessary details, offering a calm and attentive interaction experience.

The mobile version not only adapts to different screen sizes, but also successfully conveys the brand's atmosphere, ensuring maximum comfort of use on any device. Users can easily navigate, find the right collection, view objects or make an application without any difficulties or distractions.

Frequently asked questions

Yes, we will create a convenient administrative panel with which you can easily add new objects, collections, descriptions, and photos without the need to involve a developer.

Of course. We work with brands that value visual identity and choose designs and micro-interactions that match your philosophy and communication style.

On average, the process takes 6 to 10 weeks, depending on the volume of content, number of collections, and required functionality. If additional filming or specific content is required, we will account for this in the schedule.

Preferably. High-quality photos are a key element of such a site. We can provide recommendations or engage proven professionals who will ensure that your objects are photographed in the desired style.