Online store for VERYVERY

is a Ukrainian brand of natural collagen broths, focused on a healthy lifestyle. Our task was to develop a website that combines the functions of an online store, a culinary space with recipes, and a platform for introducing new customers to the products.

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Tina

Founder of VERYVERY

About the project

The VeryVery project started with a “coming soon” landing page, which allowed us to gather the first potential customers before the store opened. We developed a form with an instant request transfer function on Telegram, which allowed the team to quickly respond to user interest.

Next, a full-fledged website was created, which includes two main sections: an online store and a recipe section. Recipes are automatically linked to a specific type of broth, which simplifies the selection process for the user.

A special emphasis was placed on creating a customized box of six bottles, where the buyer has the opportunity to independently combine flavors. We adapted the brand identity, provided legal support, and prepared the project for further scaling.

Goals and objectives

create a lightweight online store with a modern identity
integrate a recipe section tied to a specific product
develop custom functionality for a box of 6 bottles (choice of quantity of each type)
launch a “coming soon” page to collect leads for the release
configure the application form with instant Telegram notifications
prepare all legal documents (offer, return, confidentiality)

The process of creating an online store for VERYVERY

Structure and prototypes

We outlined key pages: store, recipes, product cards, the ability to create your own box, brand pages, and legal sections. We worked out the logic of the user journey to ensure intuitiveness and speed of purchase.

Design

We developed a light and minimalist interface, based on the brand identity. We used a pastel color palette, clear typography and space for accents. The layouts were created with an orientation towards convenient interaction and transparent presentation of information.

Layout and programming

We implemented adaptive layout with high loading speed, implemented functionality for selecting a unique set of six bottles, integrated feedback forms and an order module. The site works stably on all devices.

Integrations and legal registration

We set up Google Analytics, integrated an application with automatic notifications in Telegram, enabled payment on the website. Our team's lawyer prepared a full package of legal documents - the resource is completely ready for a public launch.

Filling and starting

We added all the necessary content — products, recipes, accompanying texts, and photos. After testing all processes, the site was successfully launched.

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Main site functionality

"Coming soon" page with Telegram form

It provided the opportunity to attract the first customers even before the official launch of the store. Applications were promptly received in Telegram in real time.

Online store and product cards

Intuitive cards with key product benefits, detailed descriptions of ingredients and how to use. Thoughtful UX allows you to make purchases without unnecessary transitions.

Legal document package

A full set has been developed: a privacy policy, a public offer, and return terms, which were prepared by a lawyer from our team.

Recipe section

Each recipe is associated with a specific type of broth, which facilitates faster product selection. Recipes serve as content marketing and increase conversion.

Custom box for 6 bottles

The user can create their own set by combining chicken and beef broths. The system automatically counts the quantity of the selected product and checks compliance.

Home page

The homepage is the first place a user interacts with the VeryVery brand, so it lays the foundation for getting to know the product. It is designed to convey a clear understanding of what collagen broths are, what their benefits are, and how they can be used. The main goal is to create a clear structure that immediately demonstrates the value of the product and encourages the first step: pre-ordering or familiarizing yourself with the assortment.

The page features a large visual block that introduces the brand, briefly tells about the broths and their composition. Then it smoothly transitions to a section on how to use the product and recipes that motivate you to include broths in your daily diet. For ease of interaction, a quick "coming soon"-style application form has been added, which instantly sends requests via Telegram, ensuring quick contact with customers even before the official launch of sales.

The page structure is supplemented with information blocks, such as FAQ, description of useful features, recommendations, as well as accents from the brand identity. Soft animations have been added, which create a pleasant, light and premium atmosphere.